Computing your benchmark against the peer set…
Computing your benchmark against the peer set…
Across 1695 events globally. Peers charge a median of $186, run 6 sponsor tiers, and build a ~18-speaker program.
Events across the market cluster between $30 and $1,195 at entry price (outliers excluded) — a median of $186 and an average of $475. 66% offer a member rate, typically 22% off retail.
Peers cluster between $30 and $1,195, with a median of $186 across 6 tiers. Treat that as a sanity-check band: list above $1,195 only when you can point to a clear premium, and a 6-tier ladder keeps your pricing legible to buyers comparing options. A member rate is the norm here — worth pricing in if you have a membership base. Early-bird pricing is common in this set at around 15% off, with the cutoff typically 55 days out.Guidance drawn from peer medians, not a target for your event.
Events across the market typically run 4–11 sponsorship tiers and 100 exhibitors.
Most events run 4–11 sponsorship tiers, and 83% of tier-publishing peers carry four or more. If your stack sits below that, there's likely room to add a tier without over-engineering it. Use the ≈25:1 attendee-to-exhibitor ratio as a floor-space planning anchor.Guidance drawn from peer medians, not a target for your event.
The median peer program features 18 speakers across 5 tracks and 44 sessions. 43% offer CEU credits.
The median peer program is 18 speakers across 5 tracks and 44 sessions. Use speaker count as a staffing and curation guide rather than a goal in itself — depth tends to track program scope, not headcount. With 43% of peers offering CEUs, accreditation is worth weighing if retention or attendee ROI is a theme for you.Guidance drawn from peer medians, not a target for your event.
A one-line read across the four anchor metrics for this peer set. The dashed line marks the peer median — add your own event's numbers to see where yours sit.